I noticed that a number of places - including David Jones and LIFX themselves - had discounted these starter kits to $109 or $119 (from $129rrp) in recent days.
That started the inevitable race to the bottom for Amazon AU and Bunnings, who now have it listed at $87.00 which is their cost price before sell-though rebates:
https://www.bunnings.com.au/lifx-z-led-2m-smart-light-strip-...
https://www.amazon.com.au/LIFX-International-Adjustable-Mult...
I ended up walking into Officeworks for an easy price-beat at $82.65ea. Copy of receipt in case it helps anyone http://imgur.com/a/2FjkR8G
[Sent from mobile - please excuse any crappy formatting]