Stanley FatMax 30m Tape Measure $30 (Was $59) + Del ($0 C&C/in-Store) @ Bunnings (OOS: + Del ($0 Prime/ $39 Spend) @ Amazon AU)

I don't know who is price matching who. But both Bunnings and Amazon AU OUT OF STOCK
have this Stanley FatMax 30m Tape Measure for $30. RRP it's $59 - $71. Some comparison
Mitre 10 $71 , Trade Tools $64.90 , Total Tools $58.90

Edit: Amazon AU it's currently on Back Order
Edit 2 : Amazon AU OUT OF STOCK
Features

Stainless steel base for long life
3 to 1 gear drive for faster rewind
High impact ABS case with rubber, non-slip grip
The Stanley Fatmax 30 metre tape measure features a 3-to-1 gear drive for faster rewind, a stainless steel base for long life and a high impact ABS case.

The Tru-Zero end hook makes inside and outside measurements a breeze, while the steel roller cage to protect case from being cut by the stainless steel blade during retraction.